Can you walk us through your process? How do you develop a signature scent and bring it to life across different products?
We treat fragrance much like architecture. Every composition begins with structure—a balanced foundation to support the heart and top notes. From there, we refine until the scent feels harmonious and timeless. Once complete, the fragrance becomes the thread that runs through each product, from lotion to lip polish to bath fizzy, so the sensory experience feels whole and connected.
What's been the most rewarding part of elizabethW's journey?
It's seeing how scent becomes part of someone's story. When a customer tells us a fragrance reminds them of a place, a person, or a memory, it's deeply meaningful. That emotional connection—built through something as simple as a lotion or candle—is what continues to inspire everything we do.
What inspired you to create the Magnolia and Chamomile lines?
Both Magnolia and Chamomile grew from an appreciation of nature's quiet elegance. Magnolia captures the romance and warmth of summer evenings—white petals, soft woods, and a touch of saffron and gardenia. Chamomile, by contrast, is about calm and care—a scent that evokes the simplicity of herbal comfort. Each embodies a different expression of grace, one more sensual, one more soothing.
